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Toyota's low-risk dialogue on Digg
by Jon ForttIf you’re Toyota (TM) right now, the last thing you want is more surprises. That might explain why Jim Lentz, president of the U.S. sales ...
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Can the Toyota Way survive Toyota's ways?
In the 1950s, a Toyota engineer named Taiichi Ohno, just back from visiting the United States, where he was wowed by its supermarkets, began to think ...
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Toyota's Tylenol moment
By Alex Taylor IIIIn the midst of its biggest recall ever, Toyota is grappling with an existential crisis.By suspending production and sales of eight ...
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A bump in the road to Toyota’s destruction?
This morning brings mixed emotions, I am sure, to Toyota executives, many of whom are probably considering the memo on their desks entitled “Procedure...
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Toyota's CEO on the hot seat
By Alex Taylor IIIIn making his debut before a congressional committee, Toyota CEO Akio Toyoda could be forgiven for feeling the anxiety of any novice...
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Toyota's no-show leadership
By Alex Taylor IIIThe last time anyone looked, Toyota was a Japanese company controlled by a Japanese family. But during the entire accelerator recall...
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What's really behind the Toyota debacle
At 77, Hiroshi Okuda, chairman of Toyota, is still causing trouble for the automaker.He is being painted, most recently in Wednesday's Wall Street Jou...
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保險起見，豐田采用Digg對話
作者：Jon Fortt豐田公司（Toyota）現在最不想得到的就是意外。所以豐田美國銷售分公司總裁吉姆?蘭茨（Jim Lentz）將于美國太平洋時間下午2點到美國東部時間下午5點在新聞網站Digg上回答有關公司困境的問題。這種作法看起來的確風險很低。正常情況下，對于公司的公關部門而言，Digg并非...
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Digg this: Small is cool
One of the Web's hippest companies aims to emulate a mom-and-pop store.By Chris Taylor(Fortune Small Business) -- As an editor, I should have a hard t...
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Toyota's Tesla stake heats up the electric car race
Toyota's announcement that it is making a $50 million investment in upstart electric car maker Tesla got the auto industry's attention this week.If th...
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